A Real Chick-fil-A Fan Presents…

Lunch Pail Agency

We’re an eclectic mix. A lot of agency experience. A good amount of corporate experience. A strong track record of entrepreneurship.

So, what does that add up to? A crew that understands that great advertising works hard. A crew that knows how to make connections with people to tell great stories. Stories that become part of conversations that lead to financial success. 

We have a proven track record of working collaboratively with clients to tell some of the greatest brand stories ever told. There is no B team at Lunch Pail. You work directly with the storytellers themselves.

Person standing under a green umbrella while looking through a telescope near a parked car during heavy rain outside a store labeled 'Publix Food & Pharmacy' at night.

Every grocery store sells the same thing. So how does one grocery store stand out in this sea of sameness? Well, they could either offer the best price on standing rib roast or they could stop talking like a grocery store and start talking like a brand.

For over 20 years we told true, human stories for Publix. Stories of unexpected kindness, lasting love, and all the special little moments that happen around food. Not by talking about products, but by talking about people. 

We told those our stories with hard-working content served up across all media. From ads to the Aprons program to the RED (Recognize, Empathize, and Deliver) program for associates - we were there every step of the way. 

Publix

Publix: Just Another Day

Publix: Someone Special

The Results

Brand Recognition/Preference

•Consistently named “America’s favorite grocery store”

•People drive miles past another store to get to a Publix

Growth

•1989: One state, $1B in sales.

•2021: Eight states, 1400 stores, $48B in sales

Profit

•Net profit: 6X industry average

A hand pressing a red button labeled 'St. Louis' on a wooden board with other city name tags and illuminated switches.

Buffalo Wild Wings

How do you become the highest trending brand during the Super Bowl without running a single ad?

We did a lot of research with Buffalo Wild Wings customers and discovered something rather remarkable: that getting together with friends and hanging out at their favorite restaurant was more important than the game. If only there was a way to extend the game and hang out longer…

That became the strategy for a campaign that helped quadruple the size of the chain, greatly increased YOY sales, and fostered relationships with ESPN, BTN, and CBS Sports. It included media placements that immediately took credit every time a game was interrupted or went into OT.

So when there was a blackout during the Super Bowl and Twitter blew up, guess who was trending?

Buffalo Wild Wings: Sprinklers

Buffalo Wild Wings: Blackout

A bright orange background with bold black and red text stating, "Enough spice to burn your tongue," with a smaller text, "Enough vodka to disinfect the wound." A cocktail glass filled with a red drink garnished with green olives and a lime wedge. A small black box at the bottom right corner reads, "Wild Bloody Mary."

Agency: 22Squared, CCO: Scott Sheinberg

Poster with a large bowl of chicken salad with lettuce, tomatoes, and chopped vegetables, with text saying, 'We warned the chickens not to go in the garden', and a smaller label reading 'Honey BBQ Chicken Salad'.
A white car parked on a street with yellow striped crosswalk lines, with a security vehicle nearby and some equipment on the street.

SE Toyota

Where we learned the art of brand-tailing.

How do you maximize the impact of tier 2 automotive advertising? You talk like a brand while doing product ads.

Toyota Highlander: Don’t Mention It

Toyota Camry: Save Face

See More

We’d love to work with you.

Collection of logos from various companies and organizations including Publix, Toyota, Ford, Outback Steakhouse, Advent Health, Southeast Toyota Distributors, LLC, Budweiser, SunTrust, Tampa Bay Lightning, BayCare Health System, Hertz, Enterprise, U.S. Marine Corps, Baskin Robbins, Buffalo Wild Wings, McDonald's, Toshiba, Canon, Olympus, Sony, and Shiseido.

Here are some other brands we’ve had the privilege to work with: