Lunch Pail Agency

We’re an eclectic mix. A lot of agency experience. A good amount of corporate experience. A strong track record of entrepreneurship.

So, what does that add up to? A crew that understands that great advertising works hard. A crew that knows how to make connections with people to tell great stories. Stories that become part of conversations that lead to financial success. 

We have a proven track record of working collaboratively with clients to tell some of the greatest brand stories ever told. There is no B team at Lunch Pail. You work directly with the storytellers themselves.

Person with an umbrella standing next to a parked car in the rain outside a Publix supermarket at night.

Every grocery store sells the same thing. So how does one grocery store stand out in this sea of sameness? Well, they could either offer the best price on standing rib roast or they could stop talking like a grocery store and start talking like a brand.

For over 20 years we told true, human stories for Publix. Stories of unexpected kindness, lasting love, and all the special little moments that happen around food. Not by talking about products, but by talking about people. 

We told those our stories with hard-working content served up across all media. From ads to the Aprons program to the RED (Recognize, Empathize, and Deliver) program for associates - we were there every step of the way. 

Publix

Publix: Just Another Day

Publix: Someone Special

The Results

Brand Recognition/Preference

•Consistently named “America’s favorite grocery store”

•People drive miles past another store to get to a Publix

Growth

•1989: One state, $1B in sales.

•2021: Eight states, 1400 stores, $48B in sales

Profit

•Net profit: 6X industry average

A person is pressing a red button on a wooden wall-level game board or control panel, with labels for cities including 'St. Louis', 'Oakland', 'Philadelphia', 'Detroit', and 'VS.'.

Buffalo Wild Wings

How do you become the highest trending brand during the Super Bowl without running a single ad?

We did a lot of research with Buffalo Wild Wings customers and discovered something rather remarkable: that getting together with friends and hanging out at their favorite restaurant was more important than the game. If only there was a way to extend the game and hang out longer…

That became the strategy for a campaign that helped quadruple the size of the chain, greatly increased YOY sales, and fostered relationships with ESPN, BTN, and CBS Sports. It included media placements that immediately took credit every time a game was interrupted or went into OT.

So when there was a blackout during the Super Bowl and Twitter blew up, guess who was trending?

Buffalo Wild Wings: Sprinklers

Buffalo Wild Wings: Blackout

A bold poster with orange and yellow background that reads "Enough spice to burn your tongue. Enough vodka to disinfect the wound." It features a red cocktail glass with a salted rim, garnished with pickles and lime, and includes smaller text "Wild Bloody Mary."

Agency: 22Squared, CCO: Scott Sheinberg

A plate of honey BBQ chicken salad with greens, vegetables, and grilled chicken on a decorative background with text warning about chickens in the garden.
A white sedan parked in a parking lot with yellow striped lines, beside a security vehicle labeled 'Armored Security', and several cardboard boxes and a dolly on the ground.

SE Toyota

Where we learned the art of brand-tailing.

How do you maximize the impact of tier 2 automotive advertising? You talk like a brand while doing product ads.

Toyota Highlander: Don’t Mention It

Toyota Camry: Save Face

See More

We’d love to work with you.

Collection of various company logos including Publix, Toyota, Ford, University of South Florida, Outback Steakhouse, AdventHealth, Southeast Toyota Distributors, Budweiser, SunTrust, Tampa Bay Lightning, BayCare, Hertz, Enterprise, United States Marine Corps, Baskin Robbins, Buffalo Wild Wings, McDonald's, Toshiba, Canon, Olympus, Sony, and Shiseido.

Here are some other brands we’ve had the privilege to work with: